High Risk Websites Appear All The Time.
Our Unique Ability To Identify Existing And New IP Infringing Websites Means We Protect You Better.

About Us

We are a data science and tech company based in the UK and US

We set up whiteBULLET with a clear mission: to help Internet intermediaries understand which websites pose a high risk of IP infringement. The complexities of IP infringement and exciting new business models relying on user uploads and third party IP, means understanding the difference between a high risk website and a licensed channel can be difficult. We provide much needed transparency and guidance to the digital advertising industry on where to advertise safely.

We are creative thought leaders and engage with key stakeholders globally, including brands, law enforcement and government agencies.

We have created the first Global IP Trust Index. The IPI Index™ is a unique and dynamic tool that evaluates and profiles websites consistently using proprietary methodology.

With deep knowledge of online IP infringement we will help you with your compliance, regulatory and legal obligations.

We recognise the challenges of Protecting IP Online whilst allowing for innovative websites to succeed. So we operate within a framework of neutrality to present facts for you to make informed decisions.

We are IP experts. And no other company or system has a laser focus on IP risk protection.

IP Infringing Websites Steal Content, Damage Brand Reputation and Engage With Malware and Fraud
BRANDS DON'T WANT TO BE ADVERTISING THERE

About Our Team

Our Team Includes

Many Brands Inadvertently Advertise on High Risk Websites. Ad Companies Don't Always Know Which Websites Pose an IP Risk
THIS MEANS BILLIONS OF WASTED PAGE VIEWS, EROSION TO AD SPEND AND DAMAGE TO BRAND REPUTATION

Meet Some Of The Team

Peter Szyszko (London)

CEO and Founder

Peter is a dynamic and entrepreneurial lawyer specialised in intellectual property, Internet regulation and advertising law. He has over 18 years' experience in online IP protection and practiced IP/IT law at US firm Covington and UK firm Freshfields before heading up content protection across EMEA for NBCUniversal International.

Peter is passionate about digital media and set up whiteBULLET to help advertisers and IP rights holders engage on brand safety. Peter is closely engaged in the digital advertising arena and assists in setting government Internet safety policy across the EU.

Peter Szyszko

Jane Sunderland (Los Angeles)

COO and Co-founder

Jane is innovative media attorney with over 20 years' experience directing anti-piracy strategy at major media companies including 20th Century Fox and Lionsgate.

Jane's extensive experience includes government liaison coordination, digital strategy development as well as advising on online media distribution.

Jane has a background in database development, including cofounding a start-up for museum collection database management. Jane works closely with IP rights holders around the world and engages in several US advertising transparency initiatives.

Jane Sunderland

Derrick Horner (New York)

Board Advisor and Co-founder

Derrick is a multi-faceted business leader with global experience in building business models, raising capital and advising start-ups. He has held roles as General Counsel and/or head of corporate development at public and private companies including Source Media, 24/7 Real Media, Massive Incorporated, Vizible Corporation and Vibrant Media.

Derrick has co-founded and built ad tech start-ups - addGloo (a semantic DSP platform), blurbIQ (an interactive video advertising platform), Enacor (a video brand safety platform using computer vision) - and acts as an angel investor and board advisor.

Derrick Horner

Charles Vivian

CFO

Charles is a senior executive at technology merchant bank MXC Capital and specialises in listed, buy-and-build investment strategies and has led numerous acquisitions and disposals as well as managing the investments in portfolio companies.

Charles has advised numerous small media businesses and start-ups to develop routes to market and investment strategies. Charles has also worked as an Investment Executive at EPIC Private Equity and Marwyn Capital and previously worked for six years at the law firm Freshfields where he specialised in public and private M&A.

Dan Boresjo

Chief Technical Engineer

Dan Boresjo is an innovation-focused software development veteran with 20 years' hands-on experience of many platforms and languages and a deep understanding of technologies such as Linux, Java and SQL. He has strong design and architecture experience, including with client/UI technologies, large scale servers and distributed systems.

Dan's experience includes developing artificial intelligence and machine learning systems, and providing development and technical leadership in large scale mission critical projects, requirements analysis and management of sensitive customer issues.

Filip Petru

Operations Manager - Systems

Filip is a Business and Management graduate with solid experience in IT systems administration and data analysis.

Filip has several years' experience in operational and data management roles and testing of technical systems.

Carolina Szyp

Operations Manager - Data and Statistical Analytics

Carolina is a multi-lingual Business Administration graduate with several years' experience in data analysis and IT planning at multinational companies.

Carolina has a background in statistics and spent time coordinating service delivery and trend analysis reporting for major clients.

We Offer Unique Transparency Across IP Infringement
INFORMING AND PROTECTING THE AD ECOSYSTEM
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