Brand Safety Solutions for Advertisers

Brand safety solutions for advertisers

We track your digital advertising:

  • We tell you when your ads appear on high risk publishers.
  • We track how your ads got misplaced.
  • We help you to manage your ad partner relationships.
IPIP The intellectual property infringement platform

We protect your brand from association with IP crime and high-risk content:


  • Protects your brand reputation by keeping your assets away from high-risk digital publishers.
  • Secures your digital ad supply chain.
  • Maximises your ROI and keeps you compliant with brands safety recommendations.


71% of brands inadvertently advertise on illegal publishers. This puts brands at risk. Advertisers need to know which publishers pose a threat to brands and consumers.

You can't afford to risk your ads appearing on websites and apps that harm your brand reputation. You can't find these publishers on your own because the digital ecosystem is highly dynamic.

That's where we come in.

Our Ad Tracker service is designed to identify and monitor pirate and other risky publishers. We continually scan high-risk websites and apps, actively tracking your advertising so you can take action.


Benefit: Get the transparency you need to stop your ads from being misplaced. Meet brand safety recommendations and requirements, e.g. compliance with TAG on blocking pirate publishers and similar threats to brands and consumers. Secure your ad supply chain by focussing on trusted and certified ad tech partners including safe DSPs, ad exchanges, networks and SSPs.


We tell you when your ads appear on high-risk publishers.


We identify your brand ads placed on high-risk publishers and alert you via email, PDF / CSV report, or UI / API.


We track how your ads got misplaced.


We identify all ad companies involved in misplacing your ads so you can secure your ad supply chain and only work with trusted partners.

  • We scan high-risk publishers in diverse risk segments such as piracy, sexually explicit, age-inappropriate.
  • We track in all digital and connected ecosystems, such as web, mobile app, OTT / CTV, search and social.
  • We track in any country you need, so locally served ads are prioritised and identified.


All of these elements are modular, so you can select risk segment, ecosystem and country as required.


We help you to manage your ad partner relationships. 


We provide screenshots, HTML and timestamps so you can work collaboratively with your ad tech partners or internal resources.


  • We use deep path analytics to identify all companies involved in misplacing your ads on high risk publishers so you can take action.
  • Use our data to warn or block specific partners and seek reimbursement for poor ad placement.
  • Identify risky affiliates running irresponsible campaigns and enforce your brand compliance guidelines.
  • Access screenshots, HTML code and timestamps to use as supporting evidence.

You can select simple alerts, or detailed data sets to suit your needs. All of our data can be used for in-house programmatic compliance initiatives or to manage third party relationships for complete coverage.

We are different from other brand safety vendors who cannot keep brands safe from the damaging association with IP crime.

  • Generic brand safety tools do not effectively stop ads from appearing on highly dynamic risky publishers because they don't apply real-time legal analysis.


  • Only technology designed to match the complexity, the dynamism and an understanding of the legalities underpinning digital piracy can succeed.


  • White Bullet has helped over 3,000 brands to keep their ads, identity and creative away from potentially harmful websites whilst stopping US $44 million in ad revenue from funding piracy.

White Bullet has helped over 3,000 brands to avoid funding digital piracy.


We save brands over US $44 million in misplaced ad spend each year. It's time to work together to make digital advertising more reliable, safer for the consumer and drive uptake and ROI.

Our smart technology is informed by legal expertise

This is why we are unique and trusted by major brands, IP owners, bidding platforms and regulators that work with us to complete their IP and brand protection compliance strategies.

Get  in touch

Drop us a line and we will get back to you!

Share by: