Brand Safety Solutions for RTB & Ad Tech

Brand safety solutions for RTB & Ad Tech

We block ads to pirate websites and apps:

Pre-bid ad blocking for RTB.
Dynamic data feeds for constant inventory assessment.
Heath checks on your inventory.

How can Piracy Control be implemented?

One of the businesses that uses the Piracy Control technology to great effect is Silverbullet, the data and digital transformation company (and no relation!) that has integrated White Bullet into its platform. Watch this video to find out how.

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IPIP The intellectual property infringement platform

We offer advanced ad blocking protection:

Is accurate, reliable and informed by our expert legal analysis.
Offers real-time transparency on piracy and other risk across 2 billion websites and apps.
You can block all ads to pirate publishers.

Brand safety solutions that don't incorporate dynamic, expert risk data, but use generic analysis tools put advertisers and their reputations at risk.

You need up to date piracy data in real-time to block ads on dangerous, dynamic pirate publishers

Pre-bid ad blocking for RTB.

We risk score in real-time. Our expert piracy data can be used to stop ad bidding on risky websites and apps.

Our RTB API is ideal for DSPs and ad exchanges to check piracy risk prior to bidding.

Benefit: Block ads to high-risk publishers. Get accurate risk assessment within the programmatic bid timeout interval on pirate, sexually explicit and age inappropriate publishers.

API integration for lookups by URL or domain.
Explicit safe or block signal.
CPM based model.

Static block lists do not work because they cannot keep up. We constantly assess the evolving threat landscape to detect new risky publishers.

Dynamic data feeds for constant inventory assessment.

Our publisher risk scores filter your inventory lists of high-risk websites and apps. Dynamic re-scoring ensures constant updates as scores change. Our comprehensive and customisable Exclusion List API is ideal for ad networks, affiliates, agencies and brands.

Benefit: Dynamic data sets ensure you receive the latest risk data for constant protection.

Subscribe to data feeds via API, CSV or access via our UI.
Risk scores for domains or apps with option for enriched data sets such as popularity, type and global or country segmentation for advanced categorisation.
Real-time risk score updates can be pulled as required.

Our solution gives you control over your vast inventory with focussed risk filters.

Health checks on your inventory.

We assess your existing inventory or check it before onboarding to cleanse your platform of risky websites and apps. Our Health Check API is ideal for helping SSPs, DMPs, networks and others.

Benefit: Safe inventory cleansed against our expert piracy and other risk data sets.

Individual or batch scoring.
Immediate availability for scored publishers.
One-off health checks can be combined with constant re-scoring via our Exclusion List API.

Our health checks incorporate informed legal data as used by regulators and brands to maintain compliance and safety.

We are different from other brand safety vendors who cannot keep brands safe from the damaging association with IP crime

Although useful in other areas, brand safety vendors cannot do enough to effectively stop brand adverts from appearing on high-risk websites concerned with distributing stolen content.

Only technology designed to match the complexity, the dynamism and an understanding of the legalities underpinning digital piracy can succeed.

White Bullet has helped over 3,000 brands to keep their adverts, identity and creative away from potentially harmful websites whilst stopping US $44 million in ad revenue from funding piracy.

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White Bullet has helped over 3,000 brands to avoid funding digital piracy.

With over a billion dollars of ad spend funding IP infringement each year, it's time to work together to make programmatic more reliable, safer for your clients and drive uptake and ROI.

Smart technology informed by legal expertise

Current real-time bidding platforms fail to address piracy adequately because they do not have the ability to filter out high-risk pirate publishers from their inventories.
White Bullet is laser focused on providing trustworthy and easily accessible piracy risk data, powered by our AI and informed by years of experience in this area.
This is why we are unique and trusted by major brands, IP owners, bidding platforms and regulators that work with us to complete their IP and brand protection compliance strategies