£37 million

Annual ad revenue

Earned in the UK by the top 1000 most popular pirate websites visited by UK consumers.

IPIP

The Universe of Piracy

IPIP is the piece that has been missing from the ad-funded anti-piracy puzzle for years. Static lists of infringing websites and apps do not offer enough scope to deal with a problem that is not static after all but always shifting and evolving. IPIP addresses this issue and much more besides.

IPIP DETECTS INSTANCES OF PIRACY ACROSS MULTIPLE DIGITAL ECOSYSTEMS

GIVING YOU COMPLETE TRANSPARENCY OVER DIGITAL PIRACY

• Massive Scale
  Specialised live data feeds covering more than 50 app stores and 2 billion websites.

  
  
• Highly Dynamic
  Discovers new and evolving threats drawn from over 400,000 daily domain registrations and app submissions.

  
  
• Independent Operation
  Independent smart web crawling objective, unbiased risk assessment.

IPIP SCORES PIRACY RISK USING CUSTOM AI INFORMED BY CONTEXTUAL CRITERIA

EMPOWERING YOU TO PRIORITISE AND ACT ON ENFORCEMENT TARGETS

• Analyse Infringement
  Analyses and verifies IP infringing content, continually re-scoring for accuracy.
  
  
• Assess Context
  Examines the context of each infringement and pirate intent.
  
  
• Understand Infrastructure
  Analyses technical and financial support provided to pirates to determine structural infringement on a commercial scale.
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IPIP TRACKS THE IMPACT OF ENFORCEMENT ON PIRATE REVENUE AND POPULARITY

SEE THE IMPACT OF YOUR ENFORCEMENT EFFORTS WITH A CLICK

• Track Revenues
  Tracks advertising profiles and revenues based on brand, intermediary and ad spend analysis following outreach.
  
  
• Track Popularity
  Tracks fluctuations in popularity by traffic volume related to enforcement action.
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• Track Accessibility
  Tracks takedown success in app stores and search combined with efficacy of ISP website blocking.
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Detect

Every day, IPIP detects instances of piracy across multiple digital ecosystems, including over 2 billion websites and 50 app stores globally. We call this the "Universe of Piracy", and for the first time, IPIP's users have this universe at their fingertips.

The scope of operation is broader and deeper than anything else on the market.

Score

Data is collected independently, scored for piracy risk and continuously re-evaluated. This provides accuracy to empower rights owners to compile priority targets for effective enforcement, and real-time data for advertisers to filter on a programmatic level.

AI undertakes the task of assessing piracy data to maintain the dynamism needed to match the complexity of the pirate universe.

Track

Furthermore, and for the first time, IPIP's users can track the financial impact of their efforts against piracy by viewing the revenues held back from pirate services. This combines with popularity and live status updates of domains and applications with which users have engaged.

We can now see the process of disruption and demonetisation working to frustrate and defund ad-supported piracy.

IPIP is flexible

IPIP is an incredible tool not just for IP rights owners, but also for regulators and online intermediaries. For example, companies in the programmatic ad supply chain can now seamlessly filter out infringing publishers by deciding piracy thresholds and drawing real-time data from IPIP via its API.

To understand the universe of piracy for broader decision making around anti-piracy efforts, IPIP also acts as a fully-fledged landscape analytics platform. Those parties that demand transparency across markets and geographies will find what they need to make decisions to inform strategic anti-piracy programmes.