We work to three key principles:
Consistency: precise and objectively measured criteria
Scoring is quantitative and algorithmic to provide a unique mechanism to compare websites, which crucially allows whiteBULLET to score websites objectively against consistent parameters.
Credibility: industry validation yet independent
Our systems and processes have been developed in accordance with legal best practices and have been openly reviewed with key Internet stakeholders.
Accountability: transparent and open to review
We believe in due process and fair assessment to maintain robust standards and foster innovation on the web. We have developed a process of enquiry for access to scores.