White Bullet is delighted to announce this ground-breaking collaboration with AppNexus as a major step forward in preventing ad funding of IP infringing websites and apps.Xandr owned AppNexus is the first digital ad exchange to fully integrate the IPI Index™ into its platform. This marks an innovative and pioneering step from a leading programmatic ad exchange to remove notorious IP infringing websites and apps from the digital ad ecosystem.Through this new initiative, AppNexus will protect the reputation of advertisers and demonetise infringing services by calling on White Bullet’s IPI Index™ to filter out high-risk services on a continuous basis. The programme will keep up with the dynamic nature of IP infringing services, by removing high risk redirects and masked domains as well as static domains.White Bullet’s IPI Index™ is a vast and dynamic global database of websites and apps each continually scored for digital IP infringement risk. It gathers data about domains and apps, assesses IP infringements and uses predictive machine learning to dynamically score each domain or application in real-time, making it the preferred tool that can cope with the evolving digital piracy ecosystem.“ By filtering out IP infringing services from the dynamic programmatic ecosystem, AppNexus is taking a serious and effective step to eliminate ad-funded IP infringement and properly protect brands ” said Peter Szyszko, CEO of White Bullet. “ This shows real innovation from both AppNexus and White Bullet to use technology to help advertisers and IP owners alike ”.The partnership between AppNexus and White Bullet will now go further to develop pre-bid filtering in the AppNexus data marketplace, scoring individual URLs in real-time.For more information contact info@white-bullet.com.