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In-housing programmatic? Don’t forget about internet safety
Oct 07, 2020
Damien Bidmead

Read the full post @ Adhugger


Content piracy, and the ads that fund it, should be a major issue for brands taking digital advertising in-house. When advertising goes astray, it can bankroll organised crime, tarnish a brand, even bring the police to the door.


In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White Bullet.


Read the full post @ Adhugger

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White Bullet has helped over 3,000 brands to avoid funding digital piracy.


With over a billion dollars of ad spend funding IP infringement in 2020, it's time to work with us to stop pirates from using advertising to profit from distributing intellectual property.

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