Analysis of White Bullet’s demonetisation programmes reveals that 5bn ad impressions were blocked from piracy websites in 2021

The publication is now available to view on the European Commission’s website London, UK 5th August 2021: A large-scale study of the impact of a Memorandum of Understanding (MoU) on online advertising and intellectual property rights on the online advertising market has now been published by the European Commission.

Amazon, Facebook, and Google are Among Recognizable Brands Funding Piracy Websites and Apps

Campaign aims to raise awareness of the dangers of online piracy after research shows a majority of the pirate websites pose considerable risks

IP protection company White Bullet and The European Lotteries (EL), announce a collaboration to help fight ad-funded piracy.

The cybersecurity and IP protection company and the contextual outcomes engine join forces to deliver brand-safe advertising at scale

Leading IP protection company White Bullet to enable advertisers to enjoy cutting-edge contextual targeting whilst continuing to deliver brand safe solution

As a WIPO ALERT member, we are delighted to support this initiative to help defund online piracy,” says Peter Szyszko, Founder and CEO, White Bullet. “WIPO plays an important role by providing a policy forum to shape international IP rules for a changing world, as well as technical infrastructure to connect IP systems and share knowledge, to enable all countries to use IP for economic, social and cultural development.

Crime pays, but it does so with money that, in the proper hands, could have done a lot of good. We might never entirely stop it, but we can all stop supporting it, and some of us will keep on doing our best to fight it.

On behalf of broadcasters, we can tackle a real-time pirate event on two fronts, through a strategy of demonetization and de-indexing that uses all the intelligence we pick up from watching the pirates come and go.

Digital piracy is now happening on a scale like never before.

This represents the first time that the industry can put aside static lists of pirate websites. The web does not stand still, and neither do pirates. But now it is easier than ever to locate them and stop them in their tracks.

For the first time, IPIP’s users can track the financial impact of their efforts against piracy by viewing the revenues held back from pirate services. This combines with popularity and live status updates of domains and applications with which users have engaged.

Read the full post @ The Drum Live sport is the mother of all black markets, accounting for thousands of highly illegal but user-friendly domains and apps worldwide - some of them offered on a subscription basis, but very many moving stealthily towards a revenue model driven by big-brand advertising. Western sports leagues, whose content is in particularly great demand all over the world, wrestle constantly with the global appeal of their pirated content. Given the boom in live streaming through mobile devices, app piracy is the growing threat. So content owners’ understandable impulse is to identify the apps infringing their copyrights and insist the relevant app stores take them down. Problem solved. Read the full post @ The Drum

Read the full post @ The Drum How ads fund football piracy – and how to counter it . Widespread football piracy threatens the business of football – the role of advertisers in fuelling piracy has gone unexamined. The Drum looks at how football piracy is kept alive, and what can be done to tame it. Football piracy is rife. A third of adult English Premier League (EPL) fans (and two thirds of young ones) say they watch an illegal football stream at least once a month; you'd fill Wembley Stadium (capacity 90,000) around 79 times with the average pirate audience of an EPL game. Meanwhile, some games are being leaked as part of a geopolitical proxy war. And illegal streaming will continue as long as advertisers continue paying for pirate attention. Read the full post @ The Drum

Online advertisers that do not monitor their digital supply chains for unsafe sites and ad misplacement not only risk PR damage, they also unwittingly fund the criminal and fraudulent enterprises behind those sites.

On mobile and other connected devices, legitimate applications are critical to the success of IP rights owners and streamed content companies across the world. They allow for an unprecedented level of flexibility as well as higher resolutions and better interactivity than that offered by even smart TV. But streamed in-app content piracy is already a huge problem. As we’ve seen, for anyone with the will to do so, pirate apps are very easy to get hold of, their stolen content invariably funded by unsuspecting advertisers who assume their programmatic ads are going to law-abiding, IP-respecting publishers. Read the full article over at Mobile Marketing Magazine Connect with us on LinkedIn. https://www.linkedin.com/company/whitebullet-solutions-limited

Read the full post @ Mobile Marketing Magazine Peter Szyszko, Founder and CEO of White Bullet, says that with ads from big-name brands regularly detected in apps carrying pirated sport and entertainment content, brands need to keep a close eye on exactly where their in-app ads appear. Digital technology is invariably sold to us as a clean, gleaming thing. Look at our phones, our smart TVs, our set-top gadgets and premium content hubs. What could be shinier or more reassuring? But as a technology and data analytics company that tracks the astonishingly dynamic online piracy landscape, we see a far dirtier side of digital, characterised by stolen content, dodgy sites, big-time fraud and the pervasive influence of organised crime. Read the full post @ Mobile Marketing Magazine

By Peter Szyszko, CEO at White Bullet Solutions - Read the full post @ New Digital Age The great thing about AI is that it tackles issues on a scale that lies beyond human capability. Certainly, mere mortals cannot detect, nor stop, the millions of pirate web pages created daily nor the billions of ads funding them. This growing problem sits at the intersection of IP protection, brand safety and advertising transparency – and it can only be tackled using AI. This is why our company has developed solutions using machine learning so we can address a global problem, assess billions of data points simultaneously and rapidly scale. We have brought on board a new team of machine learning experts in recent months to grow even faster. The fact is, highly dynamic pirated digital content is created at tremendous scale and funded by algorithms serving ads as fast as visitors load web pages. So unless you have a global army of people, AI needs to play its part. Read the full post @ New Digital Age